Greater clarity in a Foodservice market that doesn’t publish the answers.
New Zealand’s foodservice market is highly fragmented, with suppliers often relying on internal sales data and Distributor reporting to guide commercial decisions.
SupplyIQ helps you make more informed calls on ranging, NPD and channel investment by bringing End-User perspective and real-world purchasing behaviour into the decision.
The reality check
New Zealand’s Foodservice market offers very little visibility beyond your own sales data.
No total market share
Limited End-User purchasing insight
Incomplete Distributor reporting
Highly fragmented supply channels
Most commercial decisions are made with only part of the picture.
Time-poor Category Managers and Buyers within Distributor organisations
What I help you do
I work with Foodservice Suppliers to:
Identify realistic growth opportunities
Understand End-User purchasing behaviour
Support category and NPD decisions, branded and private label
Improve ranging and channel strategy
Test commercial assumptions before investing
Understand Distributor needs and processes to make your business easy to work with
How this helps you
This means:
Less reliance on guesswork
Fewer expensive product launches that miss the mark
Stronger Distributor conversations
Better targeted investment
Greater confidence in category direction
35 years supporting New Zealand Foodservice Suppliers
With over three decades of working alongside Suppliers, Distributors and End-Users, SupplyIQ was created to bring greater clarity to commercial decisions in a market where full visibility is rarely available.
If you're preparing for a product launch, category review or channel investment, let’s start a conversation.
Whether you're launching a new product, reviewing a category or entering a new channel, I work alongside Suppliers to support better commercial outcomes.
SIMON DOUBLEDAY
Director
P. 021 641 251
E. simon@supplyiq.co.nz